What Is Bounce Rate?
What Is Bounce Rate?
Bounce rate is termed as a ‘percentage of individual page visits’ or in simple words you can say that the number of attempts someone visits on a page on your site and move away without searching other pages. The Google Analytics bounce rate describes on both entire website bounce rate as well as single page bounce rate.
How Bounce rate is evaluated?
Bounce rate of a web page = total number of one visits on a particular page, divided by total of entrances. Google afterwards calculated bounces, amount of single visits following from various pages. Entrances are the attempts that the customer visited your website via that page. So, the bounce rate of a site equals to total number of merged bounces divided by number of pages entrances covering the entire site.
A common confusion among website owners and who work on SEO – bounce rate is depending on the much time spent by a visitor on a website page. But in reality, bounce rate has relation direct to how many pages were visited during 1 session. Bounce rate is a nice way in order to keep an eye on the amount of traffic received by your website; it can also be a sign of the good quality of content on your site. A higher bounce rate will be a sign that visitors are not happy with the content and as a result they are leaving it in between.
There are many types of keywords having higher bounce rate as compare to others. If that’s true, then you should resist yourself by targeting those keywords that containing higher bounce rate and pay attention on some other relevant keywords. Now the question arises which landing pages have superior bounce rate? Here are some few pointers on that:
- Have visually loading fast alluring landing pages
- Landing pages filled with “munch sized” content that can be take quickly
- Call to action should be visible – that tells customer what you want them to do once they reach to landing page
- Be simple in accessing other pages of your website so that visitor can click through if they want some more information