Tips To Avoid SEO Disaster During a Website Redesign
The first thing any SEO thinks when a customer says “I am redesigning my present website” is what effect will this have on all my work or ranking a website? In these events, often the customer doesn’t even consider informing their online marketing agency about the process of redesign. This article will cover how to do SEO checks /development of site in order to ensure the structure, URLs, Page Titles, Meta Descriptions and more all match up properly. It also performs as an SEO checklist stirring on things that are often forgotten when a website goes through a redesigning completely.
Prioritize Your Pages
When redesigning your existing website, do research in order to figure out which pages are receiving the most traffic and prioritize these pages during the process of redesign. These pages should remain on top level, and shouldn’t be sub-categorized, as this could affect their performance.
Create a URL Guide
When you are servicing a website, this is one of the most crucial search engine optimization tips to keep in mind, if you are planning to redesign your website, one of the very first things that you should do is to establish a proper URL redirect guide, especially if you are making important changes to the overall structure of your site. Make a list of each and every page on your previous website and match it up with a new URL.
No-index your test website
Believe it or not, failing to no-index the test website is actually a major cause of many site redesign disaster. When you are working on your test website, the absolute last thing you want is for Google, or any search engine for that matter, to index it. In that case you are likely to liable for SEO penalties, which is not good news for your website’s search engine rankings. So how can you no-index your test site? Hopefully, it is pretty easy. You can either tick the no-index box in your website’s CMS or block the website in the Robots.txt file.
Test Before Launch
Make sure that you have your developers in order to test your new website or redesigned website on a staging server to ensure that it doesn’t crash or have any serious issues. If you do launch a website with a major issue, it will affect user experience, which will in turn affect your search engine rankings.