Social Media Myths

debunking-social-media-myths

Social Media Myths

It is fact that a number of people talking about social media these days, it can get very confusing – especially if you are beginner to the game. Even pros can be misled by all the half-truths roving around. Today we have decided to separate fact from fiction by exposing some of the most genuine myths that people have about social media.

Success Is Through Followers
In the follower landscape of social media, this is probably the most accepted untruth. Don’t get us wrong – having a million of followers can definitely be a proof of success, but by no means is it a long player of social media. First of all, on platforms like LinkedIn, Instagram you can cheat and literally buy followers, it might make you seem cool, but those thousands of fake followers are never going to buy your product or engage within your posts.

Branding On Every Social Channel
Too many businesses dive hard into the social game and try to make it big on each and every channel. The truth is, not every social network may be suitable to your brand. Unless you have the time and resources to invest in creating a relevant presence so it’s best to pick a few channels and focus on that only. Determine which platform is suitable to your target market and spend your time on them.

No Cost For Social Media Marketing
This might be true for regular customers, but for brands it’s a different scenario. The first thing to consider is the time it takes to run your social media campaign – it’s certainly a worthwhile, but it’s a time of investment that takes away from other missions. Engagement across Facebook and Instagram means that paid ads are becoming more and more crucial.

Only Young Generation Use Social Media
According to a survey conducted recently, the data showed that 79% of adults aged between 30 to 49 years are Facebook users, along with 64% of people aged between 50 to 64 years. Even in the older age bracket, a 48% of adults around 65 and up are on the platform. Meanwhile, 28% of adults aged between 30 to 49 years use Instagram and 29% use Twitter. However these figures will surprise you and eye-opening figures for Social Media myths.

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