5 Major Website Mistakes
We know that a website is the hub of all our marketing efforts and it’s critical to maintain a healthy site that is up-to-date and filled with valuable, quality content, convince and convert visitors into leads or further into sales. But if you are website is making any of these mistakes then you are missing out on a tremendous amount of opportunity to generate leads. Today we will discuss some of the major website mistakes that everyone is making:
When is the last time you looked at your website? Not Getting. If you don’t know the answer – you are already making one of the biggest sins of having a website. Unlike the past when simply having a website was enough to outshine but today websites have a self-life of about 2-3 years. If you can’t remember the last time you considered the state of your site, the next question is to ask yourself is when was the last time you spoke with your website vendor? If it’s been longer than, it’s time to do a quick check-in or start the search for a new vendor.
Many websites lack when it comes to their messaging because they are usually generic and stale, rather than appealing. Your messaging should define more about you and how you can solve a customer’s problem. When your message is filled with self-proclaimed accolades, it gives visitors the impression you care about yourself only. That doesn’t solve the problem and doesn’t show how you can help them.
No Contact Information
When a first time user visits on your website, they are in search of mainly 2 things: credibility & trust. Unfortunately, too many websites lack that thorough contact information. This can make your next sale; especially if it was a hot lead. If they can’t reach out to you with any questions, they are likely to head towards your competitor who will answer those questions.
No Fresh Content
Like the previous one mentioned in the list, the fact that websites still aren’t keeping their content up-to-date. There is no way that any company can find an update, an internal company update or simply spruce up content. Incorporating a blog or news center is a great way to add new content that will educate visitors and position you as a thoughtful leader.
Users don’t want to spend time waiting for your large images to load when they return back to the search engine and find a site that loads quickly and gives all the information they need. That means you have lost an interested prospect due to your website slow loading speed.