Top 5 Google SEO Tools
Now It’s upto you, whether you define yourself as an online marketer or an SEO, our industry often has a love/hate relation with Google Guru. However, no matter how you regard this big G at a personal level, there are selections of free tools they offer with possibly helpful data. Utilizing these can really help in order to pump-up your digital marketing attempts. Moreover somewhere around in the year 2009, the informative Tad Chef took a glance for us at the utmost helpful tools that are available. Regrettably, Google has a tendency of withdrawing many of its tools or staring to pay for them, so it was a crucial time in context to an update. So, here is our list of top 5 free Google tools you should consider;
Google Webmaster Tools
If you only make utilization of only one tool from this list, Google Webmaster Tools is the supreme choice. Just as the logo utilizes a spanner, making use of Webmaster Tools is similar to giving your website a regular service; utilize it in order to keep everything running smoothly without any problem, and spot bigger issues rapidly. Discover out if your website has a manual penalty, recognizing crawling issues and broken links, observe how many pages are indexed, download links, test your robots.txt file or structured data, all for free of cost.
We all are aware about the frustration of (not given) keyword data, taking away some of our most friendly analysis. But, there is still a HUGE benefit i.e. having analytics data for your website in order to monitor content, user experience, the success of campaigns and many more. In fact, if you are not utilizing analytics in your digital marketing, you are far & far behind the competition, no matter what it are. Google Analytics remains a popular and continuous evolving tool, though there is stiff competition between alternatives such as Open Web Analytics, WebTrends, Omniture and many others.
Google Adwords Keyword Planner
Another tool which is consider to be significant, and often much-passionate, change in the previous year, the Adwords Keyword Planner remains the actual source for many when it comes to discovering keyword volumes (though don’t depend much on it for exact figures), even if other tools are used for creating seed lists. It seems that the new Planner is much more PPC focused as compare to that of Keyword Tool, and the recommend keywords are often so wide as to be useless originally. However, there are enormous ways to still deploy the Keyword Planner in order to get excellent data.
And above all this we are on the topic of keywords and topics for your site, Google Trends is still an awesome tool for comparing traffic for various search terms, including geographic, historic and related terms data. Understanding if a term is an ascending or descending element of your topic’s vocabulary i.e. recommendable for creating enticing content and is available for free of cost! There is extra data within the Google Zeitgeist part, describing 2013’s most famous searches. Also it is worth checking out which one is the Hot Trends list, in order to observe the most famous searches right now, perfect creativity for timely content.
Google Consumer Surveys
We all are aware of that understanding our fan following is crucial in order to make a great website that serves their essential needs. Although surveys can cost a lot, Google’s Consumer Surveys have a free choice for measuring the website satisfaction level – that you can’t digress from the four default queries without paying, but you can still obtain a valuable data on how users understand your website and their experience of it. This can be helpful when testing a new website designing or content classification.