How Web Host Affects SEO
When you imagine about SEO, you perhaps spend a lot of time concentrated on the main drivers of search engine intregration: Keywords, performance, social signal the quality and originality of your content and the standard of links on your page. The actual significance of any of these drivers to search engine performance ranking is unknown – Google keeps explore algorithms secret (which might calculate as many as 200 factors). However, there is one important area that many website owners neglect, at least in terminology of SEO: Their web host. When you are searching for the best website hosting, many website owners focus on downtime, bandwidth and cost. Those are mainly important deliberations, but what many don’t perceive is that the web host you selected could have a negative impression on your SEO efforts. That’s right: You could have the elegant website in the world that scrutinize off all of the search algorithm boxes, and still undergo on the SERP.
Granted, it’s salient to understand that Google has never frankly stated that selecting certain web hosts lead to penalties, nor does anyone really know accurately how much of an impact the host has on search rankings. However, there is number of evidence to show that at on some level, where you pick to host your website makes a difference, mainly in terms of the following 3 modules.
Web consumers are not a patient group. According to investigation on loading time by Kissmetrics, 40% of consumers will evacuate a page if it does not fully load within 3 seconds. The lengthy it takes a website to load, the more preferably it is that the user will click away from the website – and that’s not great thing in Google’s opinion. The speed and responsiveness of the website is a crucial factor in SERP rankings, with those websites that load instantly ranking above those that take longer time. Some even doubt that bounce rate, the percentage of customer who click on your website and leave directly, effects your search rankings. Therefore, if your page takes too extended time to fully load and users move on, your bounce rate will shoot up and your ranking will tank.
Web host downtime is a salient concern for website owners for many reasons. First, obviously a website that’s not workable is not going to result in conversions. However, downtime also influences your SEO efforts. Google is continually crawling to web and appraising websites in order to return search results. If your website is down, then your ranking will take a big hit – if your website even appears at all. Sites that materialize to have an abundance of faults and downtime have been de-indexed, resulting in vanishing of traffic to the website owner. Most web hosting providers demand to offer 100% – or as close as possible to 100% – uptime. Do your proper homework before making a final decision and read reviews to regulate how actually close that goal are. Once you are up and running, fund in some website monitoring tools to identify and when possible rectify website availability problems in order to cure costly downtime.
Not everyone sympathize that this is a factor in SEO, but there is proof that the actual physical location of your server can make a noteworthy difference in your rankings. This is especially suitable if you are doing a lot of local SEO, because the search engines materialize to seek out locally hosted websites and place them superior than those detected in another state, or even another country. Even if isolated search isn’t a crucial concern for you, keep in mind that website hosting servers that are detected outside of the U.S. may face larger scrutiny than those inside the country, appreciation to different rules regarding security and data protection.