Google To Penalize Mobile Sites That Uses pop-ups


Google To Penalize Mobile Sites That Uses pop-ups

Google recently stated that it would start penalizing the search rankings of websites that utilize pop-up mobile ads forcing users to install an app, the latest decision made by the company that could have a huge impact on publishers, advertisers and other content creators. In a report on its Webmaster Central Blog, Google stated that app install advertisements which mainly block a big amount of content from customers and trigger them to install various applications are a big rejection in their book.

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“Our analysis exhibits that it is not a best search experience and can be disappointing for users because they are anticipating watching the content of the web page,” according to Daniel Bathgate, a software engineer at the firm, wrote. The company will now warned websites during its Mobile-Friendly Tests that they should confront showing such nonsense. After 1st November, websites that ignore Google’s warning will no longer be believed as “mobile-friendly,” a huge factor in how Google decides which websites appear at the supremely valuable top spots in search rankings.

This follows an interior study by the firm that exhibited just how much users hate such ads – nearly around 69% of people who faces them abandoned the entire page completely, whereas the 9% who actually proceed to press the “get app” button.

What is mobile friendly websites?
mobile friendly website is one that has been developed, designed and optimized so that each user, no matter which mobile device they are utilizing, gets the best experience potential. To explain this in distant manner, here are some common features of a mobile friendly website:

  • Simplified Navigation and specifically laid out to make page / post selection simple

  • Compresses design elements, replaced or eliminated to simplify usage

  • Content has been put out to allow for mobile consumption

  • Phone numbers are setup for click to call functionality

  • Addresses are put up to utilize the device’s map functionality

  • Calls to action are placed up to work with easy forms or device’s email functionality

Moreover in order to understand more precisely “mobile friendly” is look at some of the common features of non-mobile friendly website:

  • Viewing any website requires a lot of scrolling from left to right, bottom to top before any navigation or content is observed.

  • Navigation, calls to action and other essential content is too small to click on with your finger without hitting a number of options at the particular time.

  • Viewing requires more and more zooming in or zooming out constantly.

  • Clicking on the phone numbers and addresses doesn’t perform anything

  • Trying to fill out, or even view, form fields makes you want to pull your hair out

Mobile ads are also facing admonish from Apple, whose new iPhone software will reportedly permit ad-blocking software.

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