5 Strategic SEO Techniques
Search Engine Optimization (SEO) is a method or technique that is used to increase the ranking of a website in Search Engine Result Page (SERP) of different search engine like Google, Yahoo, Bing, Ask, etc. and increase the number of visitors. SEO will help you to improve the chances of your site, to be found in the search result of different search engines. It is one of the most important factors that decides whether your website is accessible to your target audience or not in major search engines.
Research On Keyword
Before planning an online campaign, the first and the foremost thing is to identify the most popular keywords related to your business domain. There are several online tools that can help you to find effective keywords on the basis of which you can develop your website.
Dynamic Internal Links
While it is important to create backlinks for a website to index it better in search engines, it is equally essential to build internal links that could navigate users to different pages across a website conveniently. Creating internal links not only improve user experience but also boost PageRank by letting search engines know that your website has lots of valid content.
Backlinks, also known as incoming links, inbound links, inlinks and inward links, are incoming links to a website or webpage. Search engines often use the number of backlinks that a website has as one of the most important factors for determining that website’s search engine ranking. There are many ways to get relevant backlinks to the website that include submission of informative articles on web directors, participation in online discussions, content sharing on social networking sites and guest posting, etc.
A sitemap is a list of pages of a web site accessible to crawlers or users. It can be either a document in any form used as a planning tool for Web Design, or a Web Page that lists the pages on a Web Site, typically organized in hierarchical fashion. It is a file that carries information about all the URLs on a website which is available for crawling. Sitemaps make it easier for users and search engines to find a particular web page quickly and efficiently, hence reduce the number of clicks and time for loading.
A relevant content is the backbone of any website. The information provided on a website helps reader to know about your company and other relevant details. The content should be written keeping in mind the targeted keywords to make the website search engine friendly. It should be relevant to the topic discussed, easily readable and provide complete information.
As you can see, most tactics here are quite common sense and simple, yet they are not easy. They all require time and effort, but if handled well they will pay off in end. To get the best return on your efforts, base your SEO decisions on accurate SEO data, like the one you can get with SEO Powersuite