4 Reasons Why SEO Is Not Alive
From 4 years Google has influenced the internet with an extra or small monopoly on consumer searches. Nobody says that, “Yahoo those song lyrics.” But now, with frequent changes in social media and new trends in consumer behavior, the monster now faces some undiscovered challenges. Now we will guide you that How it will affect you? Most importantly, if your business lined upto this point that has relied Google searches to generate revenue, the following appearing trends are something you should keep a watch on to make assure that your business doesn’t take an unpredicted hit.
Organic reach is down
Although Google is still the influenced force in search-engine traffic, consumer’s judgment level and frame of mind have changed in just the past few years. First, organic reach is down, an organic reach is the no. of people shown your post through unpaid distribution – and it’s degraded because users are searching somewhere else. Thought the consumers are very well informed about the scenario between sponsored listings and organic listings. This has surely created doubt in many users, who were not clicking on paid ads altogether even though they are often the good source of the information. Since competition has gone up for several keywords, steering up the prices on ads and generating a madness of mixed information in organic-search results, users have started trending toward internet searches, where they can mirror their peer groups opinions and decisions.
People desire what their friends have
The days are disappearing of people typing their searches into Google and believing everything that it spits back at them. This has people searching in different ways. Facebook’s advance to step up its search options constitutes the great threat to Google’s market share. When consumer search or desires for something like a new restaurant or movie, they have to see the reviews and behaviors of people they actually know. Google was not quick to accommodate this trend as a result it now has to either catch up or get left behind. Consumers are more eager to care what their friend’s special restaurant is than what restaurant is on the top page that comes up on a Google search.
Mobile apps & social networks are taking market share
We Millennial are the generation of Googling and Tindering and. We love to do anything on our smartphones, from scanning up song lyrics to searching dates, to pouring a ride home after a stormy night. Consumer online traffic breaking into faster way than reality-star couples are dividing up. With more online competition, app developers have observed a great success in attracting to specific niches. How it will affect SEO? The reason is that, this trend of splitting-up is one of the greatest killers of traditional search engine policies. Infact of browsing of Google for the top restaurants in Manhattan and being overflow with difficult-to-decipher results, users can discover Yelp, an application completely committed to thorough lists of the top establishments, with review or ratings. In this way, a consumer who in the past may have browsed for the recent fashion trends on Google is now more likely to search Pinterest. Therefore, as a marketer or business owner, it is more crucial to realize where your customer is looking for your product.
You may not believe, but a number of people don’t trust Google the way earlier they used to. Facebook has the big advantage of faces. Google lacks the integration of social proof. Although Google tried to make up by spinning out its Google Plus social network and although it was forced on us like the Kardashians, the feature never able to give benefits to users enough to justify using a second social network. Social proof is one of the greatest driving factors in consumer’s decisions and there is just no way to force that. Until Google figures out a unique way to out-appeal Facebook and provide people a different platform to socialize, to share where they enjoy dining, to party and kick back. Search engines, particularly Google, will always be the platform we go to get the necessary information we want. However, the important point is that, customers have so many other options of where to search.